Some 80 Turkish manufacturers on Wednesday exhibited their products in the Ethiopian capital Addis Ababa in a bid to boost their presence in the country’s market.
The 3-day exhibition is organized by Ladin International Fair and Congress Organization, a Turkish exhibition organizer, in collaboration with Ethel Advertising, an Ethiopian marketing and communication firm.
Cagatay Ersahin, Sales Director of Ladin International, told Anadolu Agency that the exhibition was the 5th edition of a permanent trade and business connection between the two countries.
“Since the first exhibition in 2011, Turkish participation has shown a significant increase,” he said.
Among 100 firms participating in the exhibition, 80 are Turkish companies, he noted.
Bilal Dasouki -- international sales coordinator for TUNAYLAR, a Turkish company which produces electronic truck scales -- said there had been a depressed market in Ethiopia since 2016 due to the civil unrest.
“But now things are improving and we hope that we do a good business as we are doing in North Africa,” he added.
Mevlut Dukmen, a representative of GMA Machinery Company, said that the Ethiopian construction market provides huge opportunities for various machineries the company produces.
"We have made four years of market research in Ethiopia, and Ethiopian construction firms have begun looking for our machineries[…],” he said, adding: “We are hopeful that in the coming years, we will be a dominant brand in the market.”
More than 187 Turkish companies have an investment nearly $3 billion and have created more than 30,000 jobs.
