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Apple set to unveil anniversary iPhone in major product launch

Ersin Çelik
10:19 - 12/09/2017 Tuesday
Update: 11:53 - 12/09/2017 Tuesday
REUTERS
 An Apple logo is seen at an Apple store in Pudong
An Apple logo is seen at an Apple store in Pudong

WATCH FOR WIRELESS NETWORKS

Analysts also expect Apple to reveal a new Apple TV that operates at higher resolution than its previous set. The higher resolution could play into Apple's efforts to court Hollywood, which have shifted into a higher gear recently with two high-profile executives hired away from Sony.

The company is also expected to reveal more details about the HomePod, its voice-activated home speaker that competes against Amazon.com Inc's Echo devices and the Google Home speaker. Apple announced the HomePod in June and said it will ship in December.

Lastly, Apple is expected to announce a new version of the Apple Watch. Previous versions of the watch had to be tethered to a user's phone in order to receive send or receive data, but the new version is expected to connect to wireless data networks just like a phone.

Apple does not say how many Apple Watches it sells. Gene Munster, a veteran Apple watcher and analyst with Loup Ventures, believes the watch could double or even triple in sales because of the new connectivity.

But even a huge boom in one product will not move the company's financials like the iPhone, which accounted for 63 percent of Apple's $215 billion in sales last year. Even if Apple crushes rivals like Fitbit Inc and Garmin in smart watch sales, Apple remains the iPhone company.

"It's a really big deal for the wearables category for Apple, but it's not a big deal for the company," Munster said.

#Apple
#iphone
7 years ago