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Keep it human and visual, says UN guide to talking climate

Ersin Çelik
16:45 - 9/02/2018 Cuma
Update: 17:02 - 9/02/2018 Cuma
REUTERS
Climate change causes sea level rise in coastal cities of Indonesia
Climate change causes sea level rise in coastal cities of Indonesia

Metaphors and stories

Metaphors and analogies can also help express complex ideas. For example, "loaded dice" can explain how climate change makes some extreme weather events more likely, the IPCC says.

Showing the human face of climate change – be it a farmer battling drought or a neighbour paying their electricity bill - is also important, explained Corner.

Images help people identify with the issue, so long as they show "real people" rather than "classic" representations of climate change like polar bears or deforestation, he added.

The IPCC guide, published last week, says showcasing solutions to climate change can also trigger positive reactions regardless of people's beliefs.

Scientists are not the only ones trying to boost public awareness of climate change.

In Kolkata, India, artists have put together an hour-long dance show that challenges audiences to consider how humans will survive if large parts of the world become uninhabitable.

In northern Burkina Faso, journalists and aid workers have developed a guide that translates French and English meteorological terms into the more colourful phrases that local farmers use. A solar eclipse, for example, is when "the cat catches the sun".

Ultimately, the fact that scientific papers and assessments are published is not enough, said Pidcock.

"We have to make sure that information reaches the audiences who need it."

#climate change
#scientists
#U.N. Intergovernmental Panel on Climate Change
#IPCC
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